Smart Medspa Marketing

Generates New Patient Leads

Medical Spas creating a robust amount of content helps establish their practice as an authority on the subject of aesthetics. Patients are more willing to spend money if they are confident that you are the best in the industry.

A vast library of content will also reduce the need to pay for cost-per-click ads over time as content lives forever. Content marketing for medical spas and spa centers is part of the Attract & Convert stages in our long-term growth strategy. SpaBloomX, our content strategy has a two-pronged approach.

Pillar Content Marketing Strategy

Our basic pillar content strategy is centered around creating pillar pages for each treatment. This strategy is a bit labor-intensive in the beginning, but it allows us to optimize for these keywords to make sure any potential client in your area can find your office by typing in the most common searches around these treatments into Google.

We take pillar content strategy a step further with add-on topic content. Many times there will be increased searches around specific topics within a procedure. For example around CoolSculpting when searching about body treatments. We create specific content on each body treatment and set up an internal linking strategy that Google crawlers love to see.

Gated Content Strategy

This is an expansion of the basic pillar content. Developing premium content is the key to converting curious bystanders into prospective patients (leads). We use a few effective tools to develop a premium content strategy.

One of our proven strategies includes creating highly polished, professionally written, and designed ebooks. These books include a complete contact funnel that guides your clients through commonly asked questions, leads to a CTA, landing pages, and thank-you pages. Bottom line, eBooks work extremely well in your industry, because many surgeries are considered purchases so patients are very research-driven in making a decision. Your eBook can be the essential piece of information for informing their decision. Once they download the eBook, this is where marketing automation & lead nurturing comes into play.

To help close the loop on these qualified leads we also produce email drip campaigns. Meaning every potential patient who downloads and the ebook will receive an email sequence of 3-5 emails over the course of 2-3 weeks that further encourages them to book a consultation. We’ve found this strategy to be most effective when a sales consultant is simultaneously making sales calls in tandem with the email marketing campaign. We work closely with your patient consultants to ensure they are properly trained and the process is as positive and lucrative as possible.