Implement Powerful SEM Strategies

You are probably asking yourself, “What is the difference between SEO and SEM?” That’s a good question… it’s simple. SEO is what we do to optimize your website to increase its position in organic search rankings. SEM is everything else we do outside of your website to increase its position in the search engines. SEM strategies we deploy include digital advertising, guest posting for backlinks, directory listings for local businesses, and others. SEM is one of the ways we can start making a faster impact on your search engine rankings with The BloomX Method.

While we are the biggest proponents of SEO, we understand that practices may need results faster. This is where digital advertising comes into play. Whether we are running Google Ads, Facebook Ads, or other geo-targeted display advertising, our goal is to help get more qualified visitors to your website now.

We typically recommend digital advertising to relatively new practices or small practices at the beginning of The BloomX Method to help fill the gap while we build up your traffic and visibility organically with SEO.

Backlinking is still one of the most important ranking factors for Google Search. Positive backlinks from high-domain authorities like the Wall Street Journal or your local newspaper play an important role in your website’s visibility. We know for a fact that websites with thousands of positive backlinks are going to have more traffic and a higher average search position. We utilize local directory services, press releases, and promotional content to get more quality backlinks for your practice website.